Finding consumer information

Consumer information

Understand the needs, motivations or behaviours of a target market group by conducting consumer research. Before you begin, think about what kind of information you need. Some sources will include demographic information (e.g. age, income, or gender), while others might provide insights into consumer trends and lifestyles (e.g. fashion, food, or travel). 

Where to find consumer information 

Look through our resource recommendations for ideas of where to find consumer information.

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